Orderly Case Study

Case study

Scaling Provider Data Attestations with SuperDial at Orderly Health

Orderly Health switched to SuperDial to automate their insurance verification calls

90%+ call automation success rate

60+ hours/month saved

Live and calling in 1-2 weeks

Overview

Orderly Health, a wholly owned subsidiary of First Choice Health, operates as an independent team helping health plans and healthcare organizations maintain accurate, validated provider data. Their customer base has expanded rapidly, and so has the challenge of keeping provider records verified at scale.

For the past two years, Orderly has partnered with SuperDial to modernize how they capture and validate provider information — transforming what was once a manual, labor-intensive process into a fully automated, API-driven workflow.

The Challenge

Orderly’s team could manage large-scale data updates internally, but confirming ambiguous or high-priority records still required direct outreach to provider offices:

Does this doctor still practice here?
Is this still their specialty?
Is the location information correct?

This demographic verification, traditionally handled through manual phone calls, became unsustainable:

Costly and time-consuming manual calls
Bottlenecks caused by single points of contact
Reliance on file-sharing and siloed workflows
Difficulty scaling without adding headcount

To continue growing, Orderly needed a solution that could:

Automate provider data attestations at scale
Integrate programmatically via API
Offer predictable pricing and turnaround times
Provide human support when automation reached its limits
Empower more of the team to participate in attestation workflows without technical barriers

The Solution

Orderly implemented SuperDial’s agentic voice AI platform to handle outbound provider data attestations. What began as CSV-based uploads evolved into a fully automated, API-first workflow that became the foundation of their operations.

Key elements included:

API-first workflow: calls submitted programmatically, results returned via webhook
On-demand human support: edge cases seamlessly escalated to human handled by agents when needed
Flexible features: priority queuing, custom ID passthrough, and rollover of unused call credits
Broad organizational access: any Orderly team member could now initiate attestation calls, not just engineers

From a technical perspective, the friendliness of the API was transformative, turning provider outreach into an automated background process instead of a manual burden.

Results

Lower Costs

By replacing manual and outsourced calling processes, Orderly achieved a 25% reduction in per-call costs compared to their previous offshore call center model. Volume-based pricing continues to ensure savings scale with growth.

Operational Scalability

Orderly scaled attestation volume significantly without hiring additional staff, maintaining consistent turnaround times even as volume surged. Although their total call volume shifted with client mix (e.g., post-HNFS), the process itself now scales effortlessly to meet future demand.

Easier Access

SuperDial’s API made provider attestation accessible company-wide, removing technical bottlenecks. What once required a single engineer sending around files can now be initiated by anyone on the team. This automation saves engineers roughly two hours per month while freeing the rest of the organization to manage calls autonomously.

Quality of Work

Automating repetitive verification tasks reduced manual overhead and improved focus. The engineering and operations teams can now direct their time toward higher-value product and customer work, rather than phone-based data validation.

Customer Quotes

“Superdial’s AI calling platform has helped us scale faster, reduce costs, and deliver better service—all without adding headcount. It’s the kind of partner every tech company hopes to find.”

- Kevin Krauth, Co-founder, Orderly Health
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“The API is incredibly straightforward — it’s what let us expand usage beyond just one engineer to the entire team.”

- Zachary Brill, Product Lead, Orderly Health

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‍Looking Ahead

Orderly plans to further expand call volume and integrate SuperDial into additional provider data workflows. They are focused on tracking both quantitative outcomes (efficiency gains, cost savings, increased call volumes) and qualitative benefits (simpler workflows, less repetitive work, more empowered teams).
As a key partner, SuperDial enables Orderly to scale sustainably, focus its lean team on higher-value tasks, and support continued growth under the First Choice Health umbrella.